Instagram Dos for Your Veterinary Practice
Do Show Off Your Staff
Do Use Instagram Stories and Reels
Do Run Exciting Contests
Do Promote Upcoming Events
Do Follow Other Local Practices
Instagram Don’ts for Your Veterinary Practice
Don’t Post Images of Your Clients Without Permission
Don’t Post Too Often
Don’t Focus Solely on Veterinary Services
Follow These Best Practices for Instagram Success
May 19, 2023 · 3 min read
Does your practice have an Instagram account? Maybe you're considering adding it or haven't used it in a while. Here are some tips on how to successfully market and engage with pet owners on Instagram.
Your veterinary practice likely knows the importance of having a Facebook page, but what about Instagram?
If you haven’t tried Instagram, your practice is missing opportunities to engage with pet owners and draw in new clients.
The following tips on Instagram marketing for veterinary practices will set your business up for success on this popular social media platform.
Follow these Instagram pointers to connect with pet owners, improve loyalty, and attract new clients to your veterinary practice.
Do Feature Your Clients
Instagram users love to see themselves featured on social media, so update your feed with pictures of real clients regularly.
Try posting photos of pets in exam rooms or show off your team interacting with pets. Instagram users will receive a notification when you post, allowing them to interact with you through likes and comments. Just remember to obtain permission from clients before posting.
When posting to Instagram, don’t forget about your staff.
Share photos of your team working around the practice to give users a behind-the-scenes look at their daily lives. Include interesting details about each team member, such as their pets, hobbies, favorite foods, etc. Clients will enjoy interacting with your staff and getting to know them better.
Instagram Stories and Reels provide a fast and fun way to connect with your users.
Stories are temporary and will disappear from feeds within 24 hours unless users save them in their highlights. Your practice can leverage these to invite quick reactions and ask interesting questions to prompt user engagement.
Reels are short, highly edited videos that can be very engaging with your users.
Everyone loves a contest, and that includes pet owners.
An Instagram contest will attract potential clients and improve engagement with current ones.
Need contest ideas? Try giving away a prize to Instagram users who:
Refer new customers to your practice
Record themselves completing a challenge
Share the best photo
Write the best caption for your image
Answer a trivia question
If your veterinary practice hosts exciting events or celebrates fun holidays, try using Instagram marketing to promote them. Your events will garner more attention and lead to better turnouts, translating into potential business for your practice.
Following other veterinary practices and local businesses is a smart way to stay in touch with your community.
You’ll gain insights into challenges, conversations, and events that can give you more ideas for your marketing strategy.
For the best chance of success on Instagram, you can’t simply start posting and hope for the best. Below, learn what not to do when managing your veterinary practice’s Instagram.
Posting photos of clients without permission not only violates their privacy, but you’ll also lose your clients’ trust. Before posting any content featuring clients, remember to ask first.
Many veterinary practices are tempted to go overboard with Instagram, but posting too much only annoys users and can cause them to stop following your business. That’s why you should post just once or twice per day.
Don’t limit yourself to posting photos of your practice and veterinary services.
Users prefer variety, so too many posts on one topic can turn them off.
Plus, they’ll feel like you’re constantly advertising, which can cause your current followers to unfollow you as well as scaring off potential clients.
Post a solid mix of other content alongside your veterinary service offerings to strike the best balance.
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Schedule a demo to learn more about our services today.
If you're in the veterinary field and you're interested in giving your practice the extra hands it desperately needs, book an 8 minute demo with Chckup. Our platform helps busy practices handle call overload, boost revenue per client, and increase client satisfaction by providing actionable insights and easy-to-use technology to help you stay on top of everything.Book an 8 minute demo