Increasing your online presence is key in today's world. Creating and maintaining a Google Business Profile is an important part of increasing your digital presence.

In 2023, claiming your Google Business page for your veterinary practice isn’t just smart—it’s absolutely necessary. 

It increases the strength of your digital footprint and more visibility gives you a valuable edge over the local competition. It often results in more qualified leads, conversions, and new client bookings.

At Chckup, we help veterinary professionals drive growth using a combination of expertise, skill, and cutting-edge solutions. 

Below, we explain the benefits and why it’s so essential for veterinary practices to maintain a Google Business Profile.

What Is A Google Business Profile?

A Google Business Profile (formerly Google My Business) is the Google Maps image and business description that shows on the search engine results pages (SERPs) when a user searches for your practice name or phrases like “Vet clinics near me.” This valuable tool allows business owners to manage their online presence effectively and ensures that profile visitors see current contact information.

In addition, it’s much easier to rank at the top of Google SERPs for your Google Business Page than for your actual website. Setting up the page and claiming your business is simple—verification usually takes a few weeks to finalize. 

It’s one of the best ways to leverage local SEO for veterinary practices to drive more organic traffic and quality leads.

How Does a Google Business Profile Benefit Your Veterinary Practice?

So, why is it crucial for vet practices to actively maintain their Google Business Profile page? 

Consider the following benefits of using local SEO and Google Business Profile to market your practice:

Increasing Your Online Exposure

When people search for veterinary services in your local area, they use queries like “vet clinics near me” or “best veterinary practices.” 

When this occurs, you want them to see your practice first, and managing your Google Business Page is one of the best ways to do just that. According to a Google My Business study, the average company obtains 59 actions from its GBP listing every month.  

Strengthening Your Local Presence

As a veterinary professional, your SEO efforts will focus primarily on obtaining local business instead of reaching a nationwide audience. 

Thus, it’s essential to have a current, accurate, and informative business description on your Google Business Profile, allowing potential clients to contact you immediately when they need your services. 

Likewise, maintaining this page strengthens your local presence and reassures the public that you’re a legitimate, credible business with a happy and satisfied client base.

Establishing Trust and Credibility

Your Google Business page combines a map, business listing, contact information, photos, and reviews in one place – Google Search and Maps, which undisputedly rules the search engine market with an 85 to 90% share. 

It shows the general public that you’re a reputable, trustworthy, and credible business.

Boosting Leads and Conversions

The goal of SEO is to reach a wider audience, generate more leads, increase conversions, and book new clients. 

Claiming and managing a GBP listing facilitates your SEO efforts and improves visibility, which means you have more page views, calls, and, ultimately, more business. 

In fact, 88% of consumers will call or visit a company within 24 hours of making a local search on their mobile device.

Managing Your Reputation

Your Google Business Profile also includes an online review section where you can reply to client feedback. 

Actively responding to positive and negative reviews is a critical part of effective reputation management. 

Furthermore, it shows pet owners you genuinely care about their experience with your practice, establishing trust and credibility.

Actively Communicating and Engaging with Clients

A Google Business Page also encourages client engagement and facilitates communication. You can view feedback, respond to reviews, upload photos of your practice, and more. 

Your Google Business Profile allows clients the ability to self-schedule appointments from your profile, which improves convenience, efficiency, and client experience.

Drive Practice Growth With a Google Business Page and the Help of Chckup

As you can see, the benefits of actively managing your veterinary practice’s Google Business Profile are well worth the small investment of time and effort required. 

At Chckup, our products and services help veterinary professionals develop a seamless workflow, increase production, and drive growth.

Check out Chckup’s blog for more tips, like the perfect veterinary SEO keywords, optimizing marketing strategies, how to monitor key performance metrics and more. 

Contact us to schedule a demo of our innovative solutions.